BlueLinx Corporation

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Marketing Specialist

Marketing Specialist

Job Locations 
US-GA-Atlanta
Type 
Regular Full-Time
Posted Date 
8/21/2017
Category 
..
Job ID 
4593

More information about this job

Overview

Headquartered in Atlanta, Georgia, BlueLinx Holdings Inc., operating through its wholly owned subsidiary BlueLinx Corporation, is a leading distributor of building products in North America. Employing over 1,700 people, BlueLinx offers greater than 10,000 products from over 750 suppliers to service approximately 11,500 customers nationwide, including dealers, industrial manufacturers, manufactured housing producers and home improvement retailers. The Company operates its distribution business from sales centers in Atlanta and Denver, and its vast network of distribution centers located throughout the U.S. BlueLinx is traded on the New York Stock Exchange under the symbol BXC.

 

Position Purpose Summary

Provides marketing support to the Specialty Products Group in developing and executing marketing initiatives as it relates to new product launches, vendor management, customer support materials, sales tools, tradeshows and other events.  Initiates delivery and exchange of marketing materials and information with internal and third parties.  Manages corporate intranet site for the integration of specialty products, as well as internet support for sales promotions.  Develops annual marketing plans and supporting budget plans through vendor collaboration and direction. 

Responsibilities

  • Understands the company’s vision, mission, and strategy; understands business unit objectives and sets/accomplishes individual performance goals accordingly.
  • Serves as Specialty Products liaison to the corporate Marketing department for new product launches, vendor set-up and marketing materials, (product catalogs).
  • Provides vendor interface with Marketing department for the development of literature, samples and marketing materials in support of the inside and outside sales teams.
  • Develops annual marketing plans and supporting budgets with vendor collaboration and direction.
  • Manages both the tracking and distribution of vendor funds in support of budgeted marketing initiatives.  Manages the integration of Specialty Products components in the corporate intranet site with design, updates and training.  Provides input and administration for web-based campaigns.
  • Participates and contributes in the development and communications plan for monthly product focused sales month.
  • Develops marketing tools in support of corporate initiatives, i.e., IBS show, Distribution Services.  Develops and prepares management presentations. 
  • Collaborates with the marketing, sales and, supply chain teams to design sales tools for successful promotions. Develops customized sales tools for regional and national sales programs.
  • Supports Specialty Products category design (literature, catalogs and web tools) used to promote products and categories.
  • Some photograph and video filming / editing experience preferred 

Qualifications

Proficient with Microsoft Word, Excel, and PowerPoint.  Industry trends and product knowledge.  Media, graphics, HTML and web design experience. Professional verbal and written communication skills and the ability to effectively interface with personnel at all levels of the Company. Highly creative, detailed, and action-oriented   Must work well in a team environment.  Strong organizational and project management skills.  Ability to multitask and manage a variety of issues/projects simultaneously. 

Years of experience: 0-2 years experience with BS / BA and 0-1 year experience with MS / MA / MBA; 2+ years of experience preferred